Introducing WIREWAX

WIREWAX is the world’s most powerful interactive video tool with unique award-winning artificial intelligence that automatically makes people, product and scenes clickable and touchable.

WIREWAX connects everything on the web to anything in the video – meaning a brand’s digital assets and platforms – Twitter, Pinterest, Instagram, Facebook feeds as well as e-commerce can be brought into the video.

And the great thing is that the interactivity travels with the video – and plays out across any modern browser and any modern device  providing brands with an always on connected content platform.

Distribution of a WIREWAX interactive video is possible through Ad Placement, Advertorial, Social, Vimeo, owned/operated channels as well as a Custom View page created to a brand’s specifications.

Anything that happens on a WIREWAX video is measurable

Citizen is WIREWAX’s technology partner in New Zealand and Australia.

Experience the magic of WIREWAX here.

Wilde & Fresh

Citizen recently pitched for the brand development work for a new gourmet meat company, operating online and delivering initially to homes in Sydney’s eastern suburbs. Relationships with suppliers in Australia and New Zealand, an unwavering commitment to quality, product knowledge and impeccable service are key foundations of the brand.

Citizen won the pitch with a brand proposition that focused on  integrity and provenance and thanks to our design partner, Smith & Peach, concepts that ooze those qualities.