The concept of connected content is brought to life by Citizen’s partner Shoppable – the leader in contextual e-commerce and universal checkout technology.
In plain English this means that editorial, articles, blogs and ad units can all be shopped by the reader without ever leaving the site or page that they are currently on. Shoppable’s universal checkout means consumer can shop multiple brands and check out just once – no need for a credit card entry for each different item or brand.
Citizen loves Shoppable’s 360 degree approach – which benefits the consumer, the publisher and retailer. And with Shoppable’s product marketplace international brands are available at the click of a mouse!
Citizen is Shoppable’s Sales and Marketing agency in New Zealand and Australia.