Manukau Institute of Technology (MIT) is loved by its Alumni, with research indicating incredibly strong net promoter scores for quality and value and a high probability of referral to family and friends. MIT is committed to the success and ongoing education of its Alumni with the concept of education for life.
To test the research and responsiveness of this engaged base a simple campaign focused on the fact that “the better educated you are the more you will earn” was developed. A tightly measured mix of DM / EDM enticed Alumni to get in touch and consider studying at MIT again. A simple landing page featuring Alumni stories was created and Alumni were drawn to the page with a chance to win a Microsoft Surface – the perfect device to keep you connected.
Response to the communication was extremely positive with Alumni opting-in and enrolling in a range of courses from Diplomas to Degree to Graduate Diplomas.
As well as delivering a very strong ROI, MIT was also able to find out more about its Alumni, their careers and future aspirations.
Citizen loves working with MIT – a place where everyone is welcome and education is for all.