A customer experience for life…

As a customer of Miele, from 5 years ago, I have qualified to be a Miele Customer For Life.

In other words Miele is now communicating with me regularly and on an ongoing basis as part of its CRM programme by the same name.

The Customer For Life programme has been enabled by the opening of the Miele Centre, the home of all things Miele, in Auckland’s College Road and what a phenomenal offering it is.

Gently but meticulously Miele is coaxing me through the path to purchasing one, if not many, of its products with a series of continuous giving offers including gifts from Miele ambassadors fashion designer Collette Dinnigan and chef Shannon Bennett as well as exclusive Customer For Life price incentives and offers.

Yesterday morning, I visited the Miele Centre and it well and truly delivered on its brand promise with a flat white made just for me using one of Miele’s coffee machines and the offer of freshly baked baguette or a melting moment with my coffee, baked in a Miele oven of course!

As I sip my coffee I’m taken through the Miele range, discuss the different functionality and offers.  As I’m interested in a Miele oven I’m then invited to a Miele Experience cooking demonstration to fully experience what’s on offer and so that I feel comfortable with my purchase decision.

In my opinion this customer experience and care from Miele equals if not surpasses the incredibly high benchmark set by Nespresso.

As a result, I’m now thinking, talking and writing about Miele!




Shortland Street The Living Moment Campaign wins GOLD with WIREWAX

Congratulations to Citizen’s client TVNZ Blacksand on winning three golds at the prestigious PromaxBDA NZ 2016 Awards for its ‘Shortland Street – The Living Moment’ campaign taking out Best Campaign, Best Entertainment Promo and Best Integrated Marketing Campaign.

All from a one minute promo that, with the addition of WIREWAX interactive technology, meant viewers could lean forward and delve deeper into the minds of their favourite Shortland Street characters, unlock exclusive additional content and actively engage with the story while the show took a broadcast season break over the 2015/2016 summer holiday period.

Goals included – drive more tune-in from online video; increase audience share of Finale Episode; increase time spent with content and keep viewers engaged over the holiday break and the results speak for themselves…

Over 62.7% of Shortland Street viewers interacted with the experience

More than 3.25 interactions for every engaged view

Over 2 minutes spent on average with additional video content in overlay and

A 3.6% increase in audience share for Shortland Street from this campaign

The Living Moment has also been nominated for Gold at the PromaxBDA Global awards held in New York in late June.

Talk to Citizen about getting involved with WIREWAX.

And engage with The Living Moment here


Notes: PromaxBDA (Broadcast Designers Association) is an international associate for entertainment marketers, promoters and designers.

The awards are judged by a panel of promotion and marketing professionals using three measures: overall creativity, production quality and results in achieving marketing objectives.



The concept of connected content is brought to life by Citizen’s partner Shoppable – the leader in contextual e-commerce and universal checkout technology.

In plain English this means that editorial, articles, blogs and ad units can all be shopped by the reader without ever leaving the site or page that they are currently on.  Shoppable’s universal checkout means consumer can shop multiple brands and check out just once – no need for a credit card entry for each different item or brand.

Citizen loves Shoppable’s 360 degree approach – which benefits the consumer, the publisher and retailer.  And with Shoppable’s product marketplace international brands are available at the click of a mouse!

Citizen is Shoppable’s Sales and Marketing agency in New Zealand and Australia.

Introducing WIREWAX

WIREWAX is the world’s most powerful interactive video tool with unique award-winning artificial intelligence that automatically makes people, product and scenes clickable and touchable.

WIREWAX connects everything on the web to anything in the video – meaning a brand’s digital assets and platforms – Twitter, Pinterest, Instagram, Facebook feeds as well as e-commerce can be brought into the video.

And the great thing is that the interactivity travels with the video – and plays out across any modern browser and any modern device  providing brands with an always on connected content platform.

Distribution of a WIREWAX interactive video is possible through Ad Placement, Advertorial, Social, Vimeo, owned/operated channels as well as a Custom View page created to a brand’s specifications.

Anything that happens on a WIREWAX video is measurable

Citizen is WIREWAX’s technology partner in New Zealand and Australia.

Experience the magic of WIREWAX here.

Shortland Street creating a Living Moment

TVNZ’s Shortland Street Hiatus campaign partnering with Citizen and using WIREWAX technology is an industry first for New Zealand and Australia, and it’s the perfect example of all the elements aligning – great content, amazing technology and a super engaged audience.

Shortland Street’s annual Summer Hiatus campaign is tasked with keeping viewers engaged over the six week summer break and ready for more great Shortland Street drama when the show returns each year in mid January.  That’s a tough ask with viewers distracted by the pleasures of New Zealand’s summer!

Feels like a cliff-hanger – check it all out here.

Read more

Elizabeth Arden in the City

Elizabeth Arden Boutique - Queen Street, Auckland

Elizabeth Arden, the beauty brand synonymous with New York’s 5th Avenue, has joined Auckland’s fast growing luxury retail precinct in lower Queen Street, with the opening of its first boutique & day spa in the Asia Pacific region.

“The new 62 Queen Street retail store is a reflection of the Elizabeth Arden global brand, a modern classic in prestige beauty,” says Valerie Riley, General Manager of Elizabeth Arden New Zealand.

“We view this iconic location as a pilot laboratory to experiment with new and exciting ideas for products, promotions, and service driven events.”

The new boutique is the ultimate beauty experience with Elizabeth Arden’s skincare, makeup and fragrance ranges available as well as beauty services including makeovers, nails and brows – perfect for a night out – a range of facials and a menu of relaxing hot stone massages.  View Elizabeth Arden’s offering here.