Content is ‘King’ but is video the ‘King’ of content? Here at Citizen we agree video is the most engaging form of content and it’s logical that the more engaged an audience the more likely they are to take action. For something to be engaging it needs to be relevant and offer its viewers something of value – information, advice or knowledge.
And of course to be able to do all of that it needs to be seen, so the distribution strategy is vitally important. After all what’s the point of those beautiful, innovative, cutting edge videos that speak volumes abut your brand never seeing the light of day, languishing in the darkest depths of YouTube with a total of 57 views?!
Recent research from the US tells us that video certainly is King. Here are some very ‘royal’ statistics that prove a video led content strategy is an incredibly powerful tool.
Including video in an email leads to 200-300% increase in click through. Combining video with full page ads boosts engagement by 22%. And after watching a video, 64% of users are more likely to buy a product online. Plus 50% of executives look for more information after seeing a product or service featured in a video.