Content and content marketing – it’s the new buzz but what is it exactly? At Citizen we approach content marketing as creating, curating and distributing valuable content to a very specific audience.
The key idea here is that there is an exchange of something of value, differing to pure advertising which often interrupts and is from a brand’s perspective not that of the consumer or customer.
With this customer centric approach – giving someone something that they value or enjoy we believe that they become switched on not off, they become engaged, interested and act positively.
And when you think about value that’s different for so many people and different groups of people, which is why the specificity is so important.
We’ve developed an offering where almost anything can happen in your content – engage, shop, share, dive deeper, sign up, feedback and even better still we can measure and report back on exactly what happened.
It’s all about closing the loop and staying connected.