A customer experience for life…

As a customer of Miele, from 5 years ago, I have qualified to be a Miele Customer For Life.

In other words Miele is now communicating with me regularly and on an ongoing basis as part of its CRM programme by the same name.

The Customer For Life programme has been enabled by the opening of the Miele Centre, the home of all things Miele, in Auckland’s College Road and what a phenomenal offering it is.

Gently but meticulously Miele is coaxing me through the path to purchasing one, if not many, of its products with a series of continuous giving offers including gifts from Miele ambassadors fashion designer Collette Dinnigan and chef Shannon Bennett as well as exclusive Customer For Life price incentives and offers.

Yesterday morning, I visited the Miele Centre and it well and truly delivered on its brand promise with a flat white made just for me using one of Miele’s coffee machines and the offer of freshly baked baguette or a melting moment with my coffee, baked in a Miele oven of course!

As I sip my coffee I’m taken through the Miele range, discuss the different functionality and offers.  As I’m interested in a Miele oven I’m then invited to a Miele Experience cooking demonstration to fully experience what’s on offer and so that I feel comfortable with my purchase decision.

In my opinion this customer experience and care from Miele equals if not surpasses the incredibly high benchmark set by Nespresso.

As a result, I’m now thinking, talking and writing about Miele!




MERCI … giving thanks


We love how a desire to give thanks and show appreciation for their own good fortune has lead French creators Bernand and Marie-France Cohen to their luxury concept store MERCI.

MERCI is literally Bernard and Marie-France’s way of giving thanks for their success and good fortune with Bonpoint – the ultimate fashion house for children.  At MERCI, all profits from the store, after operating costs, go to a foundation to help underprivileged women and children learn skills to help them to improve their lives.

Located in Paris’ Haute Marais on Boulevard Beaumarchais, MERCI brings design, fashion, homewares and relaxed eating together under one roof.  It is like a magazine, constantly changing, evolving and telling stories through its products, designers, concepts and displays.

Visit MERCI here.


The concept of connected content is brought to life by Citizen’s partner Shoppable – the leader in contextual e-commerce and universal checkout technology.

In plain English this means that editorial, articles, blogs and ad units can all be shopped by the reader without ever leaving the site or page that they are currently on.  Shoppable’s universal checkout means consumer can shop multiple brands and check out just once – no need for a credit card entry for each different item or brand.

Citizen loves Shoppable’s 360 degree approach – which benefits the consumer, the publisher and retailer.  And with Shoppable’s product marketplace international brands are available at the click of a mouse!

Citizen is Shoppable’s Sales and Marketing agency in New Zealand and Australia.

Elizabeth Arden in the City

Elizabeth Arden Boutique - Queen Street, Auckland

Elizabeth Arden, the beauty brand synonymous with New York’s 5th Avenue, has joined Auckland’s fast growing luxury retail precinct in lower Queen Street, with the opening of its first boutique & day spa in the Asia Pacific region.

“The new 62 Queen Street retail store is a reflection of the Elizabeth Arden global brand, a modern classic in prestige beauty,” says Valerie Riley, General Manager of Elizabeth Arden New Zealand.

“We view this iconic location as a pilot laboratory to experiment with new and exciting ideas for products, promotions, and service driven events.”

The new boutique is the ultimate beauty experience with Elizabeth Arden’s skincare, makeup and fragrance ranges available as well as beauty services including makeovers, nails and brows – perfect for a night out – a range of facials and a menu of relaxing hot stone massages.  View Elizabeth Arden’s offering here.