Australians ready for Amazon to launch…

Nielsen research and news reportage highlights just how ready Australian shoppers are to embrace e-commerce giant Amazon when it launches in Australia in September of this year.

The impact on the retail scene in Australia and New Zealand will be multi-faceted however there is nothing as constant as change. Online shopping is relatively small in this market, but continues to grow from strength to strength. The arrival of Amazon will undoubtedly force retailers to embrace the online channel further delivering the shopper with more choice and convenience and better experience as the dividing line between bricks and mortar and online blurs even further.

As a specialist in shoppable content Citizen is seeing a marked increased in Australian retailers looking to the opportunity of connecting the point of inspiration directly to e-commerce via shoppable video not only in preparation for Amazon’s arrival but as a way of delivering their customers a more engaging and connected experience.

This info-graphic from Nielsen shows the products Australians are most likely to buy from Amazon’s Australia site and highlights the high awareness of Amazon and the appeal to normally hard to reach male consumers.

australian shoppers

Who said retirement had to be boring?

Certainly not Retirement Commissioner Diane Maxwell and the team at the Commission for Financial Capability (CFFC).

The CFFC has enlisted the help of 60’s icons Ken & Barbie and ‘friends’ to talk retirement and highlight the findings of the CFFC’s review of New Zealand’s retirement policies through an interactive dream house.

There is a lot to discover in the Toys Talk Retirement interactive video.  Citizen’s favourite topic is ‘Who Pays for What’… yes you know that familiar feeling when the bill arrives and everyone has already left, in particular those baby boomers?!  View Toys Talk Retirement embedded on the CFFC’s site here.




Nice trophy cabinet…

Citizen’s interactive technology partner WIREWAX has had another great year on the awards circuit scooping up numerous accolades as its users and partners continue to create some of the industry’s most creative interactive videos across the globe.

WIREWAX has its second gold award from the PromaxIBDA Awards in as many years, this time for our collective work on the interactive Shortland Street trailer for TVNZ. The Cynopsis Model D Digital Awards giving WIREWAX the top prize for Best Video Technology Platform beating technology powerhouses Adobe and Kaltura. And arguably the most prestigious of them all, winning a BAFTA for Best Interactive Original for WIREWAX’s work with Zodiak on the BBC’s interactive series, Secret Life of Boys.

KaiCycle putting the cycle into food recycling


Citizen loves KaiCycle – a Wellington based social enterprise that addresses the lack of organic waste recycling options for Wellington residents and businesses.

Sign up with KaiCycle and they will collect your food waste and scraps from your door on their Electric Bike with Custom built trailer!

KaiCycle then compost the waste at the WorkerBe urban not-for-profit farm where they grow fruit and vegetables that are then donated to charity or sold to local Wellington businesses.  The farm is currently growing half a tonne of produce and hopes to expand their output to one and a half tonnes.

Such a simple but brilliant idea, especially when organic waste makes up approximately 30% of curbside waste.

Listen to a recent Radio New Zealand feature on KaiCycle or visit KaiCycle’s Facebook page.

TVNZ & Rio 2016 Paralympics get INTERACTIVE

TVNZ Blacksand and partners ACC SportSmart, NZOA and production partner Attitude Live have created a trailer, made interactive with the addition of WIREWAX, to promote coverage of the Rio 2016 Paralympics.  Viewers can find out more about the athlete’s road to the Rio 2016 Paralympics, find out more about the Paralympic schedule and where to tune in to watch.

The Rio 2016 Paralympics run until 19 September.  Watch the interactive trailer in all its glory here.

Wilde & Fresh

Citizen recently pitched for the brand development work for a new gourmet meat company, operating online and delivering initially to homes in Sydney’s eastern suburbs. Relationships with suppliers in Australia and New Zealand, an unwavering commitment to quality, product knowledge and impeccable service are key foundations of the brand.

Citizen won the pitch with a brand proposition that focused on  integrity and provenance and thanks to our design partner, Smith & Peach, concepts that ooze those qualities.